The Three Webs
The Internet is not being replaced. A business now has to remain effective for humans while becoming interpretable by AI and actionable by Agents.
Sell to people
Website, SEO, content, UX, trust, conversion, analytics, reputation.
Be understood by AI
AI discovery, AEO, GEO, entities, structured data, machine-readable information, provenance and evidence.
Sell to machines
Agents, capabilities, discovery, Agent Cards, ARD, A2A, MCP, permissions, verification and transactions.